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To celebrate the arrival of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting collaboration has been formed. Pokémon's creators alongside London's Natural History Museum are opening a pop-up shop featuring special merchandise. Enthusiasts will find products like plush toys, art prints, and writing supplies all inspired by the institution's aesthetic. For collectors, however, will be a limited-edition Pikachu card, given as a gift with purchase for the pop-up. This shop will operate both the physical location and its web counterpart between late January and mid-April.

Pokécology That Inspires the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology is a much-awaited volume packed with beautiful artwork that show creatures in their wild environments. The concept like what a Pokémon Professor might publish once trainers provide field notes, or a naturalist's journal could have sketched had the Galapagos were populated by flying-types rather than finches. A key appeal lies in the book's scholarly approach, presenting Pokémon as worthy of subject for study. Author Yoshinari Yonehara and artist Chihiro Kinoshita both hold doctorate degrees in ecology and behavioral science.

Why This Special Card Stand Out

The company regularly for The Pokémon Company to release promos celebrating big events or brand collaborations. Many of these promotional cards typically highlight the famous electric rodent that acts as the series face. The factor setting this latest promotion apart is its distinctly bigger dimensions. While precise specs were not immediately shared, availability will certainly be strictly limited, and customers limited to only a single card per purchase.

Limiting Reseller Activity

Per an official announcement, a portion of the merchandise will also be sold beyond the institution itself. However, broader availability will only be select retailers in the UK. Critically, collectors will not be able to purchase the card via the official web shop. Although speculator demand is inevitable, the setup suggests they're going to have a difficult time stockpiling large numbers this time around. For those feeling left out, there is the upcoming fossil-themed display headed to the Windy City in the coming months.

"All profits of sales made in the museum store and its online store, including Pokémon products, go toward the Natural History Museum’s charitable mission. This includes the efforts of 400 scientists who are scientific inquiry to discover answers to the global ecological crisis," it says.